Post by account_disabled on Jan 8, 2024 23:44:49 GMT -5
Ain the quality score. But just what size is it What is the Google Ads quality score What exactly the quality score consists of is a wellkept secret at Google. The quality result is a score that is assigned to the individual search term based on algorithms designed to give users the most relevant results. important terms to know when it comes to the quality score which you can also see in your Google Ads interface are Expected clickthrough rate The expected clickthrough rate is Googles estimate of how likely an ad is to be clicked based on the search term.
It is a forecast and therefore not necessarily what you experience your actual clickthrough rate which however also takes into account how the clickthrough rate has been in the past as well as Phone Number List position and extensions. Read here how you can increase your clickthrough rate with ad extensions . Ad relevance for users it is important that your ad is relevant to the search. Therefore it does not help to have a default ad that is not relevant to the search. Thus users will not click on your ad if the ad is not relevant to the user. Destination experience for your Google Ads ad How relevant to the individual search is your landing page the page the searcher lands on.
Is it about the keyword or is it something else entirely In addition how your landing page looks also plays a role is the landing page userfriendly and intuitive or is the landing page cluttered and unstructured You probably know the feeling yourself when you end up on a page that doesnt give you value. With the destination experience Google assesses whether your page provides value to the visitor. When you create campaigns in Google Ads it is important to understand that Google is a business that must make money from users clicks. Both now but.